Marketing, Communications, and Branding

Some key marketing materials are available in other places on this or other websites:

• The JA Brand Project (down for a few days while we upload the 2025 updates)

• JA’s Thought-Leadership Magazine, now housed on The JA Institute website.

As always, we’d love to hear your JA stories. And keep scrolling, below, for additional resources!

EMBARGOED: thedotgood/NGO Advisor Global Rankings: We’re Number 5 (Again!)

JA Worldwide’s blog post and social media posts will go live at 8pmEDT on Sunday, July 6, at .

*****THIS NEWS IS EMBARGOED UNTIL THAT TIME*****

For the seventh year in a row, JA Worldwide has been ranked among the top ten NGOs/SGOs in the world, holding for the third year at the #5 spot.

We’ve created collateral that includes a messaging toolkit and various graphics. Here’s a link to the entire folder of collateral, described below:

Badges: We’ve provided badges for use on your website, in email signatures, on social-media channels, and more. These now come in two very slightly different varieties: a gradient background, and a texture background. (Look carefully or you may not notice the difference.) And both come in PNG (transparent background) and JPG (white background) options.

If your JA location is more commonly known as “Junior Achievement,” here are your badges.

Sample press release or blog post for you to use/edit/translate: In the toolkit, you find a sample press release or blog post, including a highly complimentary description of JA by thedotgood. You’ll also find the following quote from Asheesh:

“This recognition affirms our belief that investing in young people drives global progress. In a world shaped by rapid technological shifts, demographic trends, and economic uncertainty, JA is scaling up to meet the moment. We’re innovating in how we teach entrepreneurship, work readiness, and financial health—ensuring that young people everywhere gain the skills, mindsets, and opportunities to shape more inclusive, equitable, and thriving communities. Being named a top-ten SGO again this year reflects not just our history or our scale but also our ongoing commitment to future readiness and youth-centered impact.”

Social graphics and messaging: To promote this award on social media, you’re welcome to use the ones we designed for you (ready for your customization) and are also welcome to design your own. Sample social-media messaging is in the toolkit (starting on page 2), but how you decide to share this honor on your social channels is up to you.

Top Ten List: Here’s a screenshot of the top 10, and you can also view more of the list.

For all, design files are included for your localizing, translating, and other customization.

Share Your Member Milestones

In the monthly OneJA newsletter, we’re sharing government partnerships, awards, and anniversaries from JA locations. We’d love to include yours, too! Submit your member milestone using the form below:

Need a Website?

If your website feels a little out of date, needs a fresher look, or still features the old JA branding, we have a great option for you: a Squarespace website that’s already branded and organized, ready for you to customize at your convenience.

Squarespace websites are inexpensive and offer a content-management system that's easy to learn. But the branding, menu structure, and layout can be time-consuming, so we've handled that part for you. 

Here’s how the process works:

1. You attend two hours of training (Intro to Squarespace Websites and Advance Squarespace/Q&A). Sessions for 2025 are listed below. Using Squarespace as your website platform is about as easy as creating and editing a Word doc or PowerPoint. There’s a learning curve, sure, but it requires no technical knowledge.

2. After the first session, you’ll be given permission to enter and edit the back end of your new site. After the second session, you’ll be fully equipped to start using Squarespace.

3. You’ll then customize the content that’s already there, copy some content from your existing website, add new content (as needed), and upload photos and other collateral, all on your own schedule. We estimate the time requirement for this stage of the process at about 1 hour for every page of your current website. If your current website has 40 pages of content, and you want to transfer them all or most of them over to the new site, county on this process taking 40 hours. Smaller sites will take less time; larger sites will take more.

4. Once your site is ready, we’ll do a quick proofread of your site, redirect your current URL to the site, and launch the site. JA Worldwide pays for your first year (about $350), and you take over the annual payment starting in year 2. Squarespace accepts all major credit cards for payment.

5. You’ll also have access to all of Squarespace’s add-on options, including ecommerce (for event registration or merch), a community/member space, a rudimentary LMS, a newsletter platform, and so much more. Those options cost extra, but they’re easy to add on and are still add up to a very reasonable cost for your website.

6. Throughout your first year, we’ll check in on your site and be available as questions come up.

Ready to get started? Check out the 2025 training sessions.

If you need more information, complete the following form, and we’ll respond within 48 hours.

JA Worldwide Nominated for 2025 Nobel Peace Prize

We’re proud to announce that JA Worldwide has been nominated for the 2025 Nobel Peace Prize. Congratulations to everyone in our network, from staff and board members to teachers, volunteers, alumni coordinators, and more.

In an increasingly polarized world, JA’s continued focus on problem-solving, conflict-resolution, and communication skills—coupled with opportunities for cross-cultural connections and building self-efficacy in individuals and communities—actively helps young people build a more prosperous and peaceful society. Without economic empowerment and prosperity for all communities, peace is not sustainable. As has been the case since our first nomination in 2022, our latest nomination offers our network an opportunity to introduce JA learning experiences to even more young people, thanks to more recognition in partnerships by schools, government agencies, and the business community.

As a network, we need to continue to be good stewards of this honor. The two primary lessons since our first nomination is that:

• Promoting our nomination aggressively on social media does not help us build awareness with the selection committee, and may inadvertently hurt us.

• Our nomination ends when the 2025 winner is announced on October 10. After that, there is only the winner, not a collection of nominees.

This means posting only one time about the nomination, posting in a way that feels humble and appreciative, and asking others who might share this news (for example, partners or board members) to post in the same humble way. To help our organization be both consistent and respectful, we ask that you take advantage of any of the following:

• Use the collateral we’ve provided (shown below and available here), which can be revised for translations and light design edits (namely, replacing photos with one that is specific to your country or region or changing sizes to meet your needs).

• Add content to your website about the nomination, using the sample messaging here. You can also link to jaworldwide.org/nobel-nomination.

• Post one time on social media and in a newsletter, linking to your own website content or to jaworldwide.org/nobel-nomination. Find social graphics (shown below) here, in the new Instagram size and our usual wide size. (We’re no longer creating square graphics, due to this new update on Instagram.)

• Include a web banner on your site, removing it on October 10, and linking it to your website copy or to jaworldwide.org/nobel-nomination. Find web banners (shown below) here.

• Include a reference to the nomination in your email signature, removing it on October 10, when the 2025 winner will be announced. Find badges (shown below) here.

• Add Nobel-related PowerPoint slide(s) to your proposals and partnership meetings.

In addition,

• Please do not issue a press release, have conversations with reporters, or participate in any other PR outreach about the nomination. We want to focus on contributing to world peace through our learning experiences and impact, not on the nomination itself.

• Please do not create a new video, infographic, or slideshow about our nomination. However, continue making the connection between entrepreneurship, job creation, economic empowerment, prosperity, and peace, putting the emphasis on our work and impact rather than on the nomination.

• Please join us in congratulating the eventual winner, which JA Worldwide will cover in our blog and on our social channels on Friday, October 10 (we usually get the article written and posted by around 6:30amEST).

Many thanks . . . and congratulations, again.

Asheesh and Tere

p.s. Big thank you to JA South Africa for the photos included in this collateral.

“This Is JA” Video

The latest edition of the “This Is JA” video reflects our modernized branding and messaging. View the video below and on Vimeo, or download the video file.

Translations

Do you want “This Is JA” in your local language? Translate the on-screen text using this form and send it to Lorrie Noggle. You can also download the PremierePro files and add translated text in-house if you prefer.

“This Is JA” (1-minute version)

Access the 1-minute version of “This Is JA” on Vimeo or download the video file. Editable PremierePro files will be available soon!

“This Is JA” Translations

View and download translated versions of “This Is JA” below.

Celebrate Our JA History

December 2024 was our 105th anniversary, so we’re sharing JA history collateral, including an infographic and Powerpoint slides. We’ve also linking to older collateral (with our old brand) that was prepared for our Centennial celebration in 2019. Here’s what we have available:

• A folder with new collateral

• An updated infographic (shown below) as a PDF and PNG

• Four PowerPoint slides (shown below) that detail our history (these slide have also been added to the end of the “This Is JA” deck)

• The Illustrator design file (instructions for uploading to Canva and editing there are here)

• [older]Decade-by-decade history posters that we displayed at GLC 2019

• [older]JA Centennial book, prepared for attendees of the 2019 Centennial Gala

JA’s “Immersive Learning” Demo Day Videos

A couple of years ago, JA Worldwide COO Caroline Jenner hosted JA’s “Immersive Learning” Demo Day as part of the T4 Teacher Tech Summit. What’s unusual about these videos is that many of them capture the excitement of JA teachers as they implement JA learning experiences. Other videos feature funders and JA staff. You can view and share the Demo Day videos with your audience, and download the raw interviews, too, if you’re looking for B-roll.

Demo Day Videos

GLC Bangkok Brand Collateral

Due to overwhelming demand, we’ve made all the design files for GLC Bangkok available to the JA network. In this folder, you’ll find files for the animations, bunting flags of the JA Values, ceiling flags of the JA Values, cut-out backgrounds for picture-taking, luggage tags, nametags, notebooks, posters, pouches for nametags, rollups (signs near the escalators), table coloring paper, and cloth tote bags. Let us know if we’ve missed anything!