Marketing, Communications, and Branding

Some key marketing materials are available in other places on this or other websites:

• The JA Brand Project

• JA’s Thought-Leadership Magazine

• The JA Network Marketing, Communications, Branding, and PR Staff Group on LinkedIn

As always, we’d love to hear your JA stories. And keep scrolling, below, for additional resources!

Share Your Member Milestones

In the monthly OneJA newsletter, we’re sharing government partnerships, awards, and anniversaries from JA locations. We’d love to include yours, too! Submit your member milestone using the form below:

Lunar New Year 2025

According to the lunar calendar, the Year of the Snake begins January 29, and we’ve created a social graphic for you. (And, if you look closely, you’ll see that the design includes a sneak peek at a few new patterns that will launch with the 2025 annual brand update in February). As always, you’re free to use the graphic as-is, adapt it into something else, or swap out your lockup for the global JA symbol used.

In this folder, you’ll find high-resolution PNGs and an Adobe Illustrator file that you should be able to import into Canva.

Need a Website?

If your website feels a little out of date, needs a fresher look, or still features the old JA branding, we have a great option for you: a Squarespace website that’s already branded and organized, ready for you to customize at your convenience.

Squarespace websites are inexpensive and offer a content-management system that's easy to learn. But the branding, menu structure, and layout can be time-consuming, so we've handled that part for you. 

Here’s how the process works:

1. You attend two hours of training (Intro to Squarespace Websites and Advance Squarespace/Q&A). Sessions for 2025 are listed below. Using Squarespace as your website platform is about as easy as creating and editing a Word doc or PowerPoint. There’s a learning curve, sure, but it requires no technical knowledge.

2. After the first session, you’ll be given permission to enter and edit the back end of your new site. After the second session, you’ll be fully equipped to start using Squarespace.

3. You’ll then customize the content that’s already there, copy some content from your existing website, add new content (as needed), and upload photos and other collateral, all on your own schedule. We estimate the time requirement for this stage of the process at about 1 hour for every page of your current website. If your current website has 40 pages of content, and you want to transfer them all or most of them over to the new site, county on this process taking 40 hours. Smaller sites will take less time; larger sites will take more.

4. Once your site is ready, we’ll do a quick proofread of your site, redirect your current URL to the site, and launch the site. JA Worldwide pays for your first year (about $350), and you take over the annual payment starting in year 2. Squarespace accepts all major credit cards for payment.

5. You’ll also have access to all of Squarespace’s add-on options, including ecommerce (for event registration or merch), a community/member space, a rudimentary LMS, a newsletter platform, and so much more. Those options cost extra, but they’re easy to add on and are still add up to a very reasonable cost for your website.

6. Throughout your first year, we’ll check in on your site and be available as questions come up.

Ready to get started? Check out the 2025 training sessions.

If you need more information, complete the following form, and we’ll respond within 48 hours.

“This Is JA” Video

The latest edition of the “This Is JA” video reflects our modernized branding and messaging. View the video below and on Vimeo, or download the video file.

Translations

Do you want “This Is JA” in your local language? Translate the on-screen text using this form and send it to Lorrie Noggle. You can also download the PremierePro files and add translated text in-house if you prefer.

“This Is JA” (1-minute version)

Access the 1-minute version of “This Is JA” on Vimeo or download the video file. Editable PremierePro files will be available soon!

“This Is JA” Translations

View and download translated versions of “This Is JA” below.

Celebrate Our JA History

December 2024 was our 105th anniversary, so we’re sharing JA history collateral, including an infographic and Powerpoint slides. We’ve also linking to older collateral (with our old brand) that was prepared for our Centennial celebration in 2019. Here’s what we have available:

• A folder with new collateral

• An updated infographic (shown below) as a PDF and PNG

• Four PowerPoint slides (shown below) that detail our history (these slide have also been added to the end of the “This Is JA” deck)

• The Illustrator design file (instructions for uploading to Canva and editing there are here)

• [older]Decade-by-decade history posters that we displayed at GLC 2019

• [older]JA Centennial book, prepared for attendees of the 2019 Centennial Gala

Global Business Hall of Fame

2025 Nominations Open

The nominations period for the 2025 Global Business Hall of Fame, presented by JA Worldwide, opens February 10, and we need your help to promote it in your region! We have created graphics featuring Innovator and Leader Laureates from all six JA regions. You can mix and match or post your region. Find both square and wide graphics, the design file, and sample social media and email copy here.

2024 Laureates Announced

We’re honored to induct four new laureates into the Global Business Hall of Fame, an interactive and inspiring collection of the world’s greatest entrepreneurs, innovators, and business leaders. We have social-media content (including release dates) and social-media posts (plus design files) for the announcement, as well as a copy of the press release we sent out to use as a template, as desired. We’ve released a blog post about the announcement, too.

thedotgood/NGO Advisor Global Rankings: We’re Number 5 (Again!)

For the sixth year in a row, JA Worldwide has been ranked among the top ten NGOs/SGOs in the world, holding at the #5 spot.

Here’s a link to the entire folder of collateral, listed below.

There are badges for use on your website, email signatures, or social-media channels.

If your JA location is more commonly known as “Junior Achievement,” here are your badges.

For social graphics, you can use the ones we designed but are always welcome to design your own. Sample messaging for a social-media post is below, but it’s up to you, how you want to share this honor:

We’ve been ranked—for the sixth year in a row—as a top-ten global SGO. Through this annual ranking, thedotgood (formerly known as NGO Advisor) seeks to showcase the global diversity, demonstrated impact, and scale of organizations; compare SGOs using criteria that transcend geography and field of activity; stimulate inquiry and debate about the impact, innovation, and sustainability of SGO activity; and present a wide range of exemplary SGO work. Read more at https://www.jaworldwide.org/news/ja-worldwide-ranked-as-a-top-ten-ngo/sgo-for-six-years-in-a-row

Here’s a screenshot of the top 10, and you can also view the list.

A sample press release or blog post for you to use/edit/translate/etc. is here, including the following quote from Asheesh:

“We’re honored to be ranked among the world’s top SGOs, particularly because the selection criteria for this recognition is based on impact, innovation, and governance. The last 12 months have been a year of continuous innovation in the way JA creates and delivers our hands-on, immersive, mentor-driven learning experiences, at a time when education is undergoing tremendous change. And were it not for the over 3,500 JA staff, 600,000+ teachers and business volunteers, and 6,000+ JA board members making a collective effort to govern our vast, global our organization, we wouldn’t have the scale or experience to deliver over 17 million student learning experiences, each of which helps young people develop the skillset and mindset to build thriving communities.”

JA Worldwide Nominated for 2024 Nobel Peace Prize

We have wonderful news: JA Worldwide has been nominated for the Nobel Peace Prize for the third time, thanks to your hard work. Just as in the last two years, this nomination offers our network an opportunity to introduce JA learning experiences to even more young people, thanks to an increased interest in partnerships by schools, government agencies, and the business community.

With war and armed conflict in Gaza, Yemen, Ukraine, Sudan, Myanmar, Colombia, and more, we fully expect other worthy nominations to be more visible to the Nobel Committee than ours is. And that is perfectly okay, because as this year’s messaging suggests, our three nominations are changing us as an organization, forcing us to ask, “What is JA doing globally to empower young people to build a more peaceful society?” An interactive session at the Global Leadership Conference in Bangkok was our first step toward acknowledging how these recent nominations are changing JA’s mindset as an organization; we will both be presenting more and sharing how you can be part of this project at the February JA Global Town Hall. We hope you’ll join us there.

Our interactions on the global stage with both nominators and Nobel laureates—as well as valuable lessons from Ungt Entreprenørskap (JA Norway)—are teaching us to be good stewards of this honor. The two primary lessons we’ve learned is that 1) promoting our nomination aggressively on social media does not help us build awareness with the selection committee, and may inadvertently hurt us, and 2) our nomination effectively ends when the 2024 winner is announced in early October. This means, as you’ll see below, posting once (not multiple times), posting in a way that feels humble and appreciative, not asking others (say, partners or board members) to post and share about the nomination, and so on.

To help our organization be both compliant, consistent, and respectful, we have suggestions for you that are very similar to last year’s:

• Use the collateral we’ve provided (shown below and available here), which can be revised for translations and light design edits (namely, replacing photos with one that is specific to your country or region, but that’s about it).

• Add content to your website about the nomination, using the sample messaging here. You can also link to jaworldwide.org/nobel-nomination.

• Post one time on social media and in a newsletter, linking to your own website copy or to jaworldwide.org/nobel-nomination. Find social graphics (shown below) here.

• Include a web banner on your site, displaying it until October 4, and linking it to your website copy or to jaworldwide.org/nobel-nomination. Find web banners (shown below) here.

• Include a reference to the nomination in your email signature, displaying it until October 4. Find badges (shown below) here.

• Add Nobel-related PowerPoint slides to your decks.

In addition,

• Please do not issue a press release, have conversations with reporters, or participate in any other PR outreach about the nomination. We want to focus on contributing to world peace through our learning experiences and impact, not on the nomination itself.

• Please do not create a new video, infographic, or slideshow about our third nomination. However, making the connection between entrepreneurship, job creation, economic empowerment, prosperity, and peace is always a good idea . . . just put the emphasis on our work and impact rather than on the nomination.

Many thanks . . . and congratulations, again.

Asheesh & Tere

GLC Bangkok Brand Collateral

Due to overwhelming demand, we’ve made all the design files for GLC Bangkok available to the JA network. In this folder, you’ll find files for the animations, bunting flags of the JA Values, ceiling flags of the JA Values, cut-out backgrounds for picture-taking, luggage tags, nametags, notebooks, posters, pouches for nametags, rollups (signs near the escalators), table coloring paper, and cloth tote bags. Let us know if we’ve missed anything!

JA’s “Immersive Learning” Demo Day Videos

A couple of years ago, JA Worldwide COO Caroline Jenner hosted JA’s “Immersive Learning” Demo Day as part of the T4 Teacher Tech Summit. What’s unusual about these videos is that many of them capture the excitement of JA teachers as they implement JA learning experiences. Other videos feature funders and JA staff. You can view and share the Demo Day videos with your audience, and download the raw interviews, too, if you’re looking for B-roll.

Demo Day Videos