GRAPHICS

OUR SYMBOL AS A PATTERN

The birds in our symbol can become structures for your graphics. The structure is flexible and fits a variety of formats, including portrait and landscape as well as digital media. The bird can also form a pattern that can be used as a background or repeater.

PRINT

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DIGITAL

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TEXTURES: UPDATED IN 2023

Using spray paint and rolled ink textures in your designs makes them stand out and demand attention.

If you’re using text with textures, be sure to follow the advice in the “Accessibility” section of these guidelines.

FLEXIBLE/FREESTYLE: We encourage you to purchase and download additional spray paint and/or rolled ink textures to use in your designs. Be sure to apply our brand colors to any textures you purchase.

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RASTER IMAGES

You can add an additional texture to your graphic by rasterising the images with the shape of a bird from our JA symbol. Here’s how:

Step 1: Download and install software called Vectoraster. (Note that it’s available only for MacOS.)

Step 2: Download and install the JA Bird font. (Another special JA font!)

Step 3: Upload the image you want to rasterise to Vectoraster by clicking Sources panel -> Source image -> Image file -> Browse.

Step 4: In the Point Shape panel, under Point Type choose “Text character” and in “,”Text font choose JA Bird.

Step 5: Adjust multi scale, point size, pattern, and spacing to achieve the look you desire.

Step 6: Go to File -> Export. Choose the format you desire.

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DOWNLOAD "JA BIRD" FONT

PATTERNS

Use patterns to add richness to your graphics. You can also develop your own, and we encourage you to share any original patterns you create with the JA network.

If you’re using text with patterns, be sure to follow the advice in the “Accessibility” section of these guidelines.

FLEXIBLE/FREESTYLE: We encourage you to design additional patterns that incorporate the brand symbol and sharing them with the rest of the JA network.

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SYMBOL WITH A PERSON

You can use these graphics on a website, poster, or any other marketing materials. To see examples of how these graphics are being used, see the “Collateral” section of these guidelines.

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MESSAGING: SMALL UPDATES IN 2023

VISION

When we look 20, 30, or more years in the future, what is our vision for the world’s youth? We envision a world in which young people have the skillset and mindset to build thriving communities.

Our work contributes to this vision, of course. But the vision is bigger than JA. We may never reach all 2 billion global youth, but by advocating for experiential learning in every school in the world, and by nurturing partnerships with schools and other like-minded organizations, we envision a world in which no young person is left behind.

MISSION

Our mission is the part JA plays in our wider vision for the future, the day-to-day work we do for the millions of young people we serve. Through JA, youth will be inspired and prepared to succeed in whatever the global economy brings.

VALUES

How we approach our work is as important as our mission. Six values reflect the culture of the JA network and raise the bar for our interactions within and outside of the JA network.

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“THIS IS JA” DECK

Ready for your customization, we update the "This Is JA" Powerpoint deck each year with updated data, graphics, and messaging.

Note: The slides shown here are just a sample of the entire deck, which is quite large. Download it below.

DOWNLOAD "THIS IS JA" POWERPOINT DECK

MESSAGING BY AUDIENCE: SMALL UPDATES IN 2023

On this page is messaging for seven unique JA audiences: young people, alumni, educators, volunteers, government agencies, corporations and foundations, and board members. For each audience, you’re given general group characteristics to keep in mind as you create messaging (see the example, below). You’ll also see what they care about, what turns them off, and what JA messaging you can use. In addition, for each group, you can download additional collateral to use, edit, translate, etc.

SUB-BRANDS

How do we handle the branding of JA sub-brands? Read on.

COMPANY OF THE YEAR

This stencil logo is a re-drawn version of the existing typeface Montserrat. It has distinctive, young and urban feel.

Here’s a graphic element featured broadly in the collateral such as banners, podium stands etc. You can find the hexagon in many ancient symbols. In sacred geometry and ancient sagas, the hexagon represents the potential for life. Also, there’s a link between JA Symbol, which features six birds, and a hexagon, which has six sides. The world map of Buckminster Fuller is a hexagonal shape that connection is reflecting the global aspect of JA.

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DE LA VEGA GLOBAL ENTREPRENEURSHIP AWARD

JA teaches the world’s youngest entrepreneurs . . . and has for over 100 years. Through the JA Company Program—our flagship entrepreneurship program—students work with business-savvy volunteers to launch businesses that deliver innovative products and services. Student teams then participate in JA Company of the Year competitions at local, national, and regional levels, demonstrating their products and services in trade fairs and presenting their businesses on-stage to esteemed judges.

The De La Vega Global Entrepreneurship Award recognizes outstanding JA entrepreneurs. The first-place team from each of our six annual regional JA company competitions are automatically entered as finalists for the award. The winning team receives awards, plus US $15,000, educational opportunities, and more, along with awards for the JA member location and ROC.

ENTREPRENEURIAL SKILLS PASS (ESP)

The JA Entrepreneurial Skills Pass (ESP) is an international certificate for students who have built a startup through the JA Company Program and gained the knowledge, skills, and competencies to start a business or to be successfully employed.

The ESP is JA’s first global microcredential, which includes a full-year entrepreneurship experience, a self-assessment of entrepreneurial competencies, and an examination of business, economic, and financial knowledge. The ESP validates and certifies students’ knowledge and experience in running a business.

COMING SOON! We're updating the ESP branding to match the modernized JA brand and reflect the global reach (52 countries across four JA regions and 26 languages).

GLOBAL BUSINESS HALL OF FAME

The Global Business Hall of Fame, presented by JA Worldwide, is a virtual exhibit that features top entrepreneurs and business leaders spanning the last two centuries.

From the inventor of blue jeans to the co-founder of one of the world’s leading biotech companies, young people will find a diverse set of influencers to kindle their entrepreneurial spirit.

Each year, we open nominations and encourage you to submit your country's best and brightest. From a pool of finalists, four new laureates are inducted into the Global Business Hall of Fame each spring.